The largest eyewear licensee, the global leader in production and distribution of eyewear – italian company Luxottica
Eyewear becomes very important mainly for 2 reasons:
- A medical advice, with functional benefits, transformed into a fashion statement
- Very visible on the face
Luxottica was founded in Italy in 1961 and 2013 had net sales around 7,3 billion euro with over 73000 employees and a strong global presence.
Luxottica is a leader in the design, manufacture, distribution and sales of premium, luxury and sports eyewear with a vertical integration in manufacturing and retail. Company owns specialty retail chains such as Sunglass Hut and LensCrafters
In Luxottica group corporate presentation they state
Since 1937 Ray-Ban is the most successful eyewear brand in the world, worn by movie stars, musicians, athletes, rebels and mavericks. Oakley is one the leading sports eyewear brand in the world, established in 1975, meets the toughest demands of world-class athletes, military, law enforcement and active consumers. The last data by October 2016 is in Luxottica Group – 3Q 2016 Net Sales Report
Wholesale distribution strategy of Luxottica
Company also manages the foundation OneSight and its mission is to restore and preserve clear vision for the adults and children who cant afford or do not have access to primary vision care since 1988.