There are two formats of distribution in this channel:

  1. Travel retail with Duty free Stores – a booming business nowadays and new shopping destination. Fashion and luxury companies are investing a lot here because the term “global shopper” shows incredible growth and popularity.

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Consumers are exposed to the shops during their travel experience.

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2. E-commerce – company website, managed by  them or a third party.

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In 2014 Versace made it possible to buy directly from the runway. Live! Many brands stream their shows on the internet, turning traditional fashion upside down.

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