There are two formats of distribution in this channel:
- Travel retail with Duty free Stores – a booming business nowadays and new shopping destination. Fashion and luxury companies are investing a lot here because the term “global shopper” shows incredible growth and popularity.
Consumers are exposed to the shops during their travel experience.
2. E-commerce – company website, managed by them or a third party.
In 2014 Versace made it possible to buy directly from the runway. Live! Many brands stream their shows on the internet, turning traditional fashion upside down.